Brand Design. Logo Design. Identity Design.
Giving brands depth.
Color of Change
As an influential Political Action Committees, Color of Change has a broad reach in The United States.
Explored a new color palate that projects an inclusive image by applying a rainbow of browns to represent all skin tones.
Then, evolved their positioning through research applied into a writing piece made for a fundraiser.
Pubinno
Pubinno produces an AI-powered smart tap that improves beer at the last mile, where it’s served.
Built a core brand that evokes both a mechanical feel and builds on deep traditions in hospitality.
The logo illustrates both a pint of beer with a solid head of foam and part of the beer fermentation process.
The colors evoke a global rating system similar to Michelin and Zagat, which reinforce an image of authority in the field of beer quality assessment.
Pause Now
As a mobile meditation center servicing the Bay Area, Pause Now wanted something that got attention but also projected a sense of calm.
The solution was a design that plays a visual trick: it draws in the eye and causes the viewer to pause for a moment, which replicates the benefits of the company mission.
The color palate stands out immediately, while exuding a soothing, cool and refreshing feel.
Tonic Legal
A San Francisco law office that wanted a light and fresh image to accompany the youthful energy behind tech and its workforce.
Applied a vibrant, green color palate to compliment the traditional, modern typeface and legal-pad-inspired lines of the new logo design. The contrast provides an energetic feel anchored by a sense of establishment.
Applied the brand color over imagery of San Francisco on Tonic’s website to further the sense of renewal and make clear a new legal player was in town.
Bommer
Bommer is a software plug-in that helps with Bill of Materials (BOMs). They needed a brand that was powerful and unique, while simple enough to easily recognize as a 3rd-party, plug-in icon—especially when built into existing design and manufacturing software interfaces.
Drew the logo and icon from the frontal silhouette of a stylized, large, WWII bomber plane, while drawing on the world of naval flags—where identities and meaning are quickly recognized—for the color scheme.
